Felix Inc Limited Privacy Policy

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Date of Last Update: 10th February 2026

This Privacy Policy describes how Felix Inc Limited ("we", "us", or "our") collects, uses, and discloses personal information when you visit and use our website www.felix.inc (the "Site") and one of our mobile applications (the “App”).

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Personal Information We Collect

When you visit the Site, we may automatically collect certain information, including your IP address, browser type, operating system, referring URLs, and other usage data. Additionally, if you voluntarily provide it, we may collect personal information such as your name, email address, postal address, and phone number when you:

• Sign up for our newsletter

• Submit a contact form

• Participate in surveys or promotions

• Engage with our products or services

When you create an account and use the App, we will collect information related to your registration and use of the App:

• Name and email (as entered in the App)

• Date of birth, gender, height, weight, fitness information

• Your answers to questionnaires within the App

• Data captured through your wearable: heart rate, movement, steps, calories burned

• Usage data

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How We Use Your Personal Information

We may use the personal information we collect for various purposes, including:

• Providing and personalizing our services

• Processing transactions and fulfilling orders

• Communicating with you, including responding to your inquiries and providing customer support

• Sending marketing and promotional materials, including newsletters and special offers (you may opt out at any time)

• Conducting research and analysis to improve our products and services

• Complying with legal obligations and safeguarding our operations

In addition, if you use the App with a connected wearable, we will use and process your data in order to provide the functionality within the App:

• We use some of your data to tailor the app specifically for you. For example, we use the heart rate stream from your wearable to calculate your heart rate and heart rate variability.

• We may also use your (anonymous) data to build and improve the Felix service and experience.

 

Disclosure of Personal Information

We may share your personal information with third parties in the following circumstances:

• With service providers who assist us in operating our website, conducting our business, or servicing you

• With our affiliates and partners for marketing and promotional purposes

• When required by law, or to protect our rights, property, or safety, or that of others

If you are using the App as part of a study with one of our partners, we will share your data with that partner as outlined in the study’s information for study participants document.

 

Your Choices

You can choose not to provide certain personal information; however, this may limit your ability to access certain features of the Site. You can also opt out of receiving marketing communications by following the instructions provided in those communications.

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Data Security

We take reasonable measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the internet can be guaranteed to be completely secure, so we cannot ensure absolute security.

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How We Store and Process Your Data

Your App data is encrypted when it’s transferred, and when it’s stored. It’s held on secure storage servers in the UK, and processed in the UK.

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Data Security Compliance

The App data is secured in a datacenter that belongs to a third party storage provider who is compliant to ISO 27001, ISO 27017, ISO 27018, HIPAA and the EU Data Protection Directive.

When App data is transferred it will be encrypted using Transport Layer Security (TLS) secured with a strong AES 128-bit cipher.

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Access and Correction

You have the right to access, correct, or delete your personal information held by us. If you would like to review, update, or delete your personal information, please contact us using the contact details below.

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Changes to this Privacy Policy

We may update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on the Site.

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Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Email: support@felix.inc